Are steroids harmful Research Paper Example | Topics and Well Written Essays - 2500 words

Are steroids destructive - Research Paper Example The experience was overwhelming for his family too and I saw them confronting this troublesome circumstance rather intently. This individual perception intrigued me about steroids and I needed to know why its utilization is confined in pro athletics. I started understanding steroids and discovered that there was an entire period of steroids utilization in American baseball (Kendrick n.p). Upon further boring, I found that even our body produces steroids, anyway they are in moderate amounts and are generally required by our body. Now and then because of wellbeing conditions, steroids are suggested by wellbeing specialists albeit over measurements has its symptoms. Now, I recalled that my grandma had rheumatoid joint pain and specialists prescribed oral steroids to her. Another fascinating article got my attention about infusion of steroids in human food by steers and vegetation ranchers. Nearby ranchers are liberally utilizing steroids so as to deliver solid animals that can be offere d to business food makers who seem, by all accounts, to be mindful of the substance of meat and other normal produce that they are purchasing (Atwell n.p). Since I am profoundly cognizant about my wellbeing and abstain from taking nourishments that will in general have fake flavors, additives and food colorings, this reality was very upsetting. A broad investigation of the issue by web and library-based research helped me comprehend the circumstance and expanded my enthusiasm for utilization of steroids by food makers and destructive impacts of steroids on human body.... The greater part of the pursuit was about competitors utilizing steroids and there was moderately less information accessible on the topic which caused me to understand that might be the overall population is uninformed of what is in their food and how it is making significant mischief their wellbeing. During this pursuit, I addressed myself if utilization of steroids by food makers is deliberate and whether they know about the way that they are prompting stoutness and other significant wellbeing maladies and clutters in American country, when heftiness is one of the significant medical problems looked by United States. Works Cited Atwell, Janet. â€Å"Can steroids in our food really make medical problems worse?† Yahoo. n.p, 15 Feb. 2007. Web. 18 Jun. 2013. Kendrick, Scott. â€Å"Baseball players blamed for utilizing execution improving drugs.† About.com. n.p, n.d. Web. 18 Jun. 2013. Menton, Jessica. â€Å"Top 10 most stunning competitors found utilizing execution upgr ading drugs.† Yahoo Sports. NBC Sports Network, 25 Jul. 2011. Web. 18 Jul. 2013. â€Å"The utilization of steroid hormones for development advancement in food-creating animals.† Food and Drugs Authority. US division of Health and Services, 2002. Web. 18 Jul. 2013. Student’s Name Class Essay 2 Burning Question: Are Steroids unsafe and whether food makers are attempting to slaughter us? Composing a Profile It is a set up training that numerous competitors and general customers use steroids to pick up quality and improve their body highlights. Being a confined practice in elite athletics the competitors face significant mishaps if there should arise an occurrence of inability to breeze through medication and upgrade assessments. Besides, the utilization of steroids prompts hormonal turmoil making irreversible harm our interior body structure (Lenehan 129). One stunning part of this pursuit was a progression of articles about utilization of

Too Much Freedom essays

An excessive amount of Freedom articles America was established on opportunity and opportunity is the thing that makes our nation novel from some other spot on the planet. In some cases, in any case, that opportunity is taken to boundaries and it can turn into a risk to the individuals. The occasions that occurred Tuesday, September 11 were an ideal case of this. As a matter of first importance everybody realizes that pentagon is the place all the significant choices including the United States Army are made making it an obvious objective for potential foes. Also we are to loose about who comes into our nation and why they are here, which gives potential adversaries simple access. At long last we give our media a lot of opportunity, to where it could have impeded the examination of suspects. What the Pentagon is and where it is found is essentially normal information for individuals in this nation and for some around the globe. The way that our Army is essentially come up short on the pentagon and that there a numerous high positioning authorities working there every day makes it an ideal objective for an assault. I can't help thinking that if this structure is so significant and what goes on in it is so fundamental to our nation and our military, that possibly we wouldn't need the entire world to know precisely where it is. I would move it to a top-mystery area where just the individuals who need to know where it is approach the data. Another issue with the opportunity in our nation that was uncovered by last Tuesdays assaults was the manner by which simple it is for certain individuals to get into this nation. It is frightfully unexpected and offending that huge numbers of the psychological oppressors engaged with the assaults were prepared in our own one of a kind flight schools. Likewise one of the fear based oppressors was had just been associated with an assault on Israel, yet was as yet ready to get into the nation and load up one of our planes. Ideally this catastrophe will put forth us understand that the time and attempt it would take to ensure that these individuals don't get into our nation would be justified, despite all the trouble. We have to make higher st ... <!

Social Reinforcement and Behavior

Social Reinforcement and Behavior Theories Behavioral Psychology Print Social Reinforcement and Behavior By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on August 12, 2019 Martin Barraud / Getty Images More in Theories Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology There are many different types of reinforcement, but when it comes to human beings, one of the most common is the naturally occurring social reinforcers that we encounter all around us every day. Social reinforcement refers to reinforcers such as smiles, acceptance, praise, acclaim, and attention from other people. In some cases, simply being in the presence of other people can serve as a natural social reinforcement. How Does Social Reinforcement Work? In a famous study conducted in 1968, researchers looked at school-age children who spent little time studying. The children were then given praise and attention for their study efforts. The researchers found that children studied up to twice as much when given social reinforcement than they did before when they received no such reinforcement. In some cases, this attention does not even need to come from an outside source. Self-reinforcement is a concept highly related to social reinforcement that involves giving yourself approval for your own behavior. We often respond to our own behavior with approval or disapproval, judging our actions just as we would those of another individual. When you do something well, you might praise yourself and feel proud of your accomplishment. If you do poorly, you might engage in self-recrimination or self-blame. In some cases, you might actually reward yourself more overtly when you accomplish a goal that you have set for yourself. For example, you might buy yourself a new pair of jeans after you reach your target weight or you might treat yourself to an indulgent dinner after completing a difficult school project. The Importance of Social Reinforcement Researchers have found that social reinforcement can play a vital role in a variety of areas, including health. The influence of people in our social networks can influence the type of health choices and decisions that we make. In a 2010 article from The New York Times, writer Natasha Singer explains, The amount of social reinforcement you give to people to improve their health habits may be more important than who is encouraging them to do so. In other words, a local community network of friends and neighbors may be more important than a remote celebrity spokesman in stopping the spread of, say, sexually transmitted diseases among teenagers. Such social reinforcement can also be helpful when trying to achieve a health-related goal such as becoming more physically fit. Enlisting the help of friends and finding people to exercise with can help inspire people to persevere and achieve their goals. What Is Negative Reinforcement?

Motivation Theory and Practice Name University - Free Essay Example

Sample details Pages: 8 Words: 2447 Downloads: 5 Date added: 2017/09/17 Category Psychology Essay Type Argumentative essay Tags: Motivation Essay Did you like this example? RUNNING HEAD: Motivation Theory and Practice Name University Name Instructor name Course Name Date Motivation Theory and Practice Introduction Motivation is the psychological process which gives the behavior a meaning or a purpose and direction (Kreitner, 1995); an internal drive to satisfy the unsatisfied needs (Higgins, 1994) and the will to achieve (Bedeian,1993). The word motivation has a different connotation in Psychology, it refers to the initiation, direction, intensity and persistence of behavior (Green, 1995). Thus motivation in simple terms can be defined as the desire or willingness to do something and the inner force which helps the individuals to achieve their goals and aims. Motivation is very important in business as the employer has to first of all understand as to what motivates the employees and what exactly should they do to motivate their employees so as to increase the over all productivity. Motivation has occupied a prominent place amongst researcher s due to the fact that business has to motivate not only the employees but also should succeed in motivating the customers. This is so because of the increasing competition in business and the motivated employees can provide a firm with a distinctive advantage and a cutting edge on others by being more productive, which can keep the business organization thriving and surviving. Motivation has been attempted to be studied and analyzed by two schools of thought; the scientific school of thought and the Behavioral School of thought. Scientific Model The scientific method to management tasks was devised by pioneers like Frederic Taylor, (1856-1915). Under this model; employees are regarded as an input in the process of production of goods and services. The scientific approach lays importance on the scientific selection, training and development of the employees rather than giving them an option to choose their own tasks and the methods of training so as to carry out the work in ac cordance with scientifically devised procedures. According to this model human behavior was to be analyzed scientifically, by considering individuals as parts of the machines. Taylor broke down the tasks into smallest units in order to figure out the best approach. Here each worker was assigned a single job in which he is trained like the motions of the parts of the machine. He then made a science for each element of work and restricted the behavioral alternatives of the worker in accordance with his social physical environment, task, capacity, speed, durability and cost in order to remove the human variability (Terpstra, 2005). This model of Taylor was successful as it increased production and profitability as it was based on rationality rather than the trial and error methodology in management, and this led to enhanced efficiency in work. But this approach to the treatment of human beings as machines was opposed by the managers, who called it as dehumanization of work. The other feature of this model was that observation and breaking the timings on the basis of stop-watch timing also faces a strong resistance on the ground that nobody likes his work to be so closely monitored. Taylor’s method though criticized had an impact on the work as it was a very novel efficient and more productive method of work, which totally changed the nature of the industry itself as the departments of work study, personnel, maintenance and Quality check did not exist at all before the scientific model was invented by Taylor (Buford, 2000). Though there have been many developments in this field later but the scientific model has remained the basis for all the other models which developed later, as they were only modifications and not original. Behavioral approach The Behavioral Model approaches the concept from the identification of the elements and specific influences which motivate individuals to increase their efficiency and productivity. Many people have contr ibuted to this approach of motivation and have put forth their theories on these lines. The theory of hierarchy of needs by Maslow (1943) is one such attempt in this regard. According to this theory human needs are considered in the form of hierarchy, ascending from lowest to the highest. Maslow argues that lower level needs have to be satisfied before the higher level needs, as once the needs are satisfied, they cease to be a motivator. To keep the workers in action their lower needs should be satisfied and their higher needs to be satisfied only later. Maslow has elaborated the five needs as; Physiological, security or safety, social, Esteem and self actualization needs. Physiological needs are the most basic human needs which are important for sustenance like food, water, warmth, shelter, sleep etc. Maslow argued that unless physiological needs are satisfied to a degree, no other motivating factor can work. †¢ Safety or Security needs are those needs which relate to one ’s security, protection and stability in the personal life. They are free from physical danger and emotional harm; viz, fear of unemployment, loss of property, food and shelter. †¢ Social Needs are needs for love, affection and belongingness and social acceptance. People are social beings and try to satisfy their needs for acceptance and friendship as man cannot afford to live in isolation. †¢ Esteem – is the need for reputation and esteem, which man expects after his social needs are satisfied. They are; power, prestige status and self confidence. Even internal and external esteem factors like self respect, autonomy, achievements, recognition and attention (Source) †¢ . Self actualization is the drive to become what one is capable of becoming. Its the need to grow and use abilities to the fullest potential. It includes growth and self-fulfillment by achieving ones potential to accomplish something. The hierarchy is shown in the figure below: [pi c] As given in Maslow’s hierarchy triangle of needs, every need satisfied will be followed by the next on the hierarchy level which becomes important and dominant for example, when physiological needs are satisfied, people look for their safety, which becomes important now and when all the needs are satisfied motivation stops. Thus the crux of this theory is finding out the level of hierarchy in a person’s life. Maslow’s theory of needs is widely recognized and is adopted by the managers all over the world. The theory is easily understood and its intutive logic has made it implementable but the emperical evidence of the measurement of its success after its implementation in the validation of the theory is not found. Hence the quantitative impact of the theory of needs is not accurately measured. Two Factor Theory: If you want people to do a good job, give them a good job to do says Frederick Herzbergs (1959). This motivational theory of Herzberg is based on a two-component approach and is known as the Two Factor theory. He draws a distinction between things which prevent dissatisfaction and those that create satisfaction (Herzberg, 1959). Dissatisfaction leads to de-motivation and because the discontent environmental factors known as Hygiene factors, people are de-motivated at their work place. The hygiene factors include security, status, relationship, personal life, salary, working conditions, company policy and administration (Bedeian, 2003), which are basically essential and do not lead to motivation but their absence would certainly de-motivate the workers. The second component of the Hygiene theory involves those factors, whose absence causes no dissatisfaction but their presence motivates the workers like the work and organizational environment. These factors are termed as motivational factors by Herzberg. Factors like growth prospects, career progression and advancement, responsibility, challenges, recognition and achievem ents are the motivational factors. The theory focuses on the fact that mere removal of the dissatisfying features from a job does not make the work satisfactory but both the approaches of hygiene and motivation should exist simultaneously to make the Herzberg’s approach applicable and it is a modification of the Maslow’s theory hierarchy of needs. The Herzberg’s theory has been criticized as vague, but in the present conditions of business, where the contents and contexts of employment have become major issues, the accurate application and implementation based on the motivational ideas of the theory would give very good results. pic] Diagrammatic representation of Herzberg two-factor theory (Web 2) Vrooms Expectancy Theory is based on the perception that motivation depends on the values and beliefs of a person and it examines whether the motives of an individual will be fulfilled . i. e the belief of the employee that his efforts will increase his performance , which would enhance his rewards (Vroom, 1964). According to the theory individuals can be motivated on the basis of a positive correlation between efforts of the worker and his performance, which should lead to a reward. Consequently, the reward should be able to satisfy his needs and desire to equate his efforts. The theory therefore states that the strength of an individual’s motivation depends on their expectation of the results of heir performance, which contributes to the satisfaction of their need. Hence motivation is the result of a rational calculation (Vroom, 1964). Further the calculations depend upon people’s beliefs and the expectancy multiplied by the probability of performance leading to a reward (instrumentality), multiplied by the perceived value of the reward (Valence) (Source). Motivation = Expectancy * Instrumentality * Valence can be used to predict whether a particular reward will motivate an individual or not. Thus Vroom’s theory is applicable to those situations where someone does something on the expectation of a certain outcome or a result or it is the association between expected outcomes and the contribution the people can make towards the results (Bowen, 1991). Though critics have appreciated the basics of the Vroom’s theory but issues have been raised about the validity of the motivation equation as a product of expectancy, instrumentality and valence. Porter-Lawler Expectancy theory has also contributed to the concept of motivation in terms of expectancy and it is on the same lines as Vroom’s theory and suggests that motivational level is based on the value attributed to the reward by an individual. Performance in a task is mainly determined by the efforts made and the ability of an individual and his perception of the job. Hence, satisfaction of the individual depends upon the fairness of the reward (Bowen 1991) Porter and Lawler point out that perceived inequality in this model plays a pivotal role in job satisfaction. Dissatisfaction according to this theory is caused by the inequality of the reward, which should be constantly and continuously evaluated. Therefore discriminatory practices should be avoided at the work place and equality among the employees should be imbibed by the employers at the place of work. Elton Mayo known for his Hawthorne Experiments analyzed the human aspects of motivation and came to a conclusion that motivation was a very complex phenomenon and was not concerned with only about pay, work condition and morale but also about psychological and social factors. Thus he emphasized on the need for recognition and a sense of belongingness as vital factors of motivation. Comparison between Scientific and Behavior approaches The two approaches to the concept of motivation differ from each other as there is an underlying factor which differentiates between them. According to the Scientific Approach, work is inherently unpleasant to most of the people and financial incentives are very lucrative to them than other factors like the nature of work, role profile, work environment etc. hile the Behavioral approach emphasizes on the social aspects like the role of social processes in organization and belongingness and feeling of being important and useful. Thus this approach emphasizes on the human needs more than monetary benefits. So individuals tend to contribute to the success of the organization through their efforts towards the organizational effectiveness. Scientific management is an effective technique for a capitalist system and a money economy where the companys sole objective is the improvement of efficiency and profitability. (Higgins, 2004). Human approach occupies a prominent place in today’s work environment, as company’s success is judged by the qualitative parameters where worker motivation contributes to the success of the company. Conclusions The changing environment is posing a challen ge to the business organizations in the present day situation and the solution to the motivation problems is becoming more and more complex due to the changing factors of motivation (Bowen Radhakrishna, 2001). The management of the business should be able to understand and comprehend the process, theories and fundamental components of motivation. They should not forget that interest work and employee pay are the main components of motivation along with job enlargement, promotions, monetary benefits and non-monetary compensations. Ten motivating factors have been researched (Higgins, 2004) and they are; interesting work, good wages, full appreciation of work done, job security, good working conditions, promotions and growth in the organization, feeling of being in on things, personal loyalty to employees, tactful discipline, and sympathetic help with personal problems. Thus in order to motivate to enhance the efficiency and productivity in a business organization, a motivation program has to be designed on the basis of the knowledge of the factors which are essential for the motivation of the employees. References: Books and Journal Adams, J. S. (1965). Inequity in social exchange. In L. Berkowitz (ed. ), Advances in experimental social psychology. New York: Academic Press. Bedeian, A. G. (2003). Management (3rd ed. ). New York: Dryden Press. Bowen, B. E. , Radhakrishna, R. B. (1991). Job satisfaction of agricultural education faculty: A constant phenomena. Journal of Agricultural Education, 32 (2). 16-22. Buford, J. A. , Jr. , Bedeian, A. G. , Lindner, J. R. (2005). Management in Extension (3rd ed. ). Columbus, Ohio: Ohio State University Extension. Buford, J. A. , Jr. (2000). Extension management in the information age. Journal of Extension, 28 (1). Dickson, W. J. (1973). Hawthorne experiments. In C. Heyel (ed. ), The encyclopedia of management, 2nd ed. (pp. 298-302). New York: Van Nostrand Reinhold. Harpaz, I. (2004). The importance of work goals : an international perspective. Journal of International Business Studies, 21. 5-93. Herzberg, F. , Mausner, B. , Snyderman, B. B. (1959). The motivation to work. New York: John Wiley Sons. Higgins, J. M. (2004). The management challenge (2nd ed. ). New York: Macmillan. Kovach, K. A. (1997). What motivates employees? Workers and supervisors give different answers. Business Horizons, 30. 58-65. Kreitner, R. (2005). Management (6th ed. ). Boston: Houghton Mifflin Company. Maslow, A. H. (1943). A theory of human motivation. Psychological Review, July 1943. 370-396. Skinner, B. F. (1953). Science and Human Behavior. New York: Free Press. Smith, G. P. 1994). Motivation. In W. Tracey (ed. ), Human resources management and development handbook (2nd ed. ). Terpstra, D. E. (2005). Theories of motivation: borrowing the best. Personnel Journal, 58. 376. Vroom, V. H. (1964). Work and motivation. New York: Wiley . Web sites (Web 1) Motivation theorists and their theories (online) (cited 15 Dec ember) Available from https://www. accel-team. com/motivation/theory_01. html (Web 2) Motivation (online) (cited 16 December) Available from URL https://choo. fis. utoronto. ca/FIS/Courses/LIS1230/LIS1230sharma/motive1. htm[pic][pic][pic] Don’t waste time! Our writers will create an original "Motivation Theory and Practice Name University" essay for you Create order

Stylistic Analysis of the Advertising Slogan - 1927 Words

Stylistic Analysis Of The Advertising Slogan ---------Perfume Introduction Along with the rapid development of society and economy, advertisements have penetrated into every stratum of the society, becoming the indispensable part of our daily life. Like newspapers, magazines, television, radio, films, telephone directory, art performance, the Internet, and even the human body, advertising makes use of various media to deliver information to the consumer. Absolutely, we are confronted with it all the time. For its important role, advertisement, hence, has been studied by a large number of linguistics from different angles on different levels. This paper will discuss the stylistic features†¦show more content†¦An example like, Calvin Klein: Be good, be bad, just be yourself. We are one for all for ever. â… ¢. At the Lexical Level Use of the celebritys personal story Unlike most other ads which take advantage of large numbers of adjective, the perfume advertising does not attract the potential customer by piling with positive but useless adjectives such as beautiful, glamorous, graceful, wonderful and so on so forth. Instead, these kinds of luxury advertisements fix their eyes on celebrity, or we can say models. And slogans are usually accompanied with a magic love story. This is a very interesting watching focus of these types of advertisements. They usually have plots, conflicts, and the final settlement. At the beginning, the audience would think they are reading a story or watching a play. But when the perfume appears, they suddenly realize the fact that it is not a story or a play but an advertisement. Usually by then, they have already been attracted, and fall into the trap of the advertisers. Moreover, we have to mention another reason to use the celebrity is make the perfume untouchable and extravagan t. Buyers can feel like being under the spot like those celebrities do. Just like a gorgeous woman said, Every woman alive wants Chanel No.5, every woman has a yearning for being concerned and lives her princess dream. 2. Sometimes use of personal pronouns The use of second person pronoun you tends to shorten the distance between theShow MoreRelatedLanguage of Advertising and Communication Via Advertising16651 Words   |  67 PagesLanguage of Advertising and Communication via Advertising Contents Introduction 3 Chapter 1. Concept of advertising as an act of communication 7 1.1. Definition of Advertising 7 1.2. Communication and Advertising 8 1.3. Functions of Advertising 12 1.4. Image Advertising 14 1.5. Advertising Text and Slogan 15 1.6. Conclusion 16 Chapter 2. 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Meiji Restoration Free Essays

It is a fact that the Meiji Restoration managed to accomplish a great many revolutionary changes, but without a revolutionary level of violence. How did this happen? To understand this, one must know what the Meiji Restoration was and when it took place. It was through the years from 1867 to 1868 that the Tokugawa Era under the great Tokugawa Liasu came to an end with the Meiji restoration, in which the Emperor Meiji moved from Kyoto to Tokyo where the new Imperial Capital was established. We will write a custom essay sample on Meiji Restoration or any similar topic only for you Order Now However, at the same time, the actual political power was effectively transferred from Tokugawa to a group of small time noblemen, and Japan was forced to enter into treaties with Westerners, in much the same way as any other subjugated Asian nation. (Meiji Period 2002) In short, it can be stated that this period in the history of Japan has been termed a ‘renewal’, in which Japan’s political and social structure became unalterably changed, and because of which Japan launched into its industrialization period. Intended as a strong measure to consolidate power against the shogunate, the samurai and the daimyo, all remnants of the Edo government, Tokugawa lands were seized and placed under the ‘imperial control.’ (Meiji Restoration 2008) The Samurai had to be destroyed, and most Samurai, although they resented the change bitterly, had to comply.   With the Meiji restoration came electricity and wheels in the form of the first ‘rickshaw’ ever. Trains followed soon, as did several other reforms and changes, the most important of which was a semblance of democracy. Education became more important than before, and the nation started progressing in leaps and bounds. People now felt that they too had a say in how the country was to be run, and everywhere, everyone appeared to be satisfied with the advances that their country was making in all fields. (The Meiji Restoration (n.d) The issue here is this, how much influence did western powers have over the Meiji restoration in Japan? Were the radical ideas more in keeping in accordance with the local tenor, or were they drastically different? Why then did the shogunate fall quickly, without really offering any resistance? One of the most important things to remember when studying Japanese history is the fact that one must never consider the class struggles that are generally applied for revolutions of all kinds; instead, one must note that the interests of merchants and the ruling classes became so closely inter connected that anything that hurt one would automatically hurt the other. For example, all big merchants depended upon the interest from loans given to the samurai to survive, and the samurai were customers of the chonin, who felt that their own prosperity was closely tied up with the warrior classes, and this meant that they would not think of attacking the existing feudal system, even if it was unfair to them. As the Meiji restoration progressed, the samurai and the aristocrats stood together, thereby showing the world that the revolution in itself was not at all about a rising class that managed to destroy feudalism, nor was it a democratic revolt that offered greater power to representatives of the working classes of Japan. Researchers state confidently that the Meiji restoration would never have been possible but for interference that Japan received from Western powers, including British, American, French, German and Dutch. It is said that some small bits of advice were also obtained from the workers who had been engaged by the Japanese government in various positions such as pilots, engineers, financial advisers, and university and school teachers, among others. Historians believe that it was the presence of Westerners in Japan that undermined the Shogunate, and that this was one of the reasons why it fell so quickly without resistance. One must remember that the rapid economic growth in Japan during the 17th, 18th and 19th centuries had made sure that the country was in a position of being readily transformed into a new social order, and by this time, the ‘absurd’ policies of Tokugawa had become completely foolish and outdated, given the social and political conditions in the country at the time. Nationalism and patriotism and national consciousness had also pervaded the people of Japan, and with the arrival of the Perry expedition, at which point of time the arrival of foreigners was considered an attack on the basic traditional values of Japan, the collapse became imminent, and one can understand that Western powers had intentionally or unintentionally applied pressure on Japan and had paved the way for the reforms about to take place, and for the fall of the Shogunate to happen. At the same time, one must also remember that even without Western influence from the United States, Great Britain and Russia among others, the radical reforms of the Meiji restoration would have been inevitable, and although several of the ideas were indeed shaped by Western influences, local flavors too played a very important role in the Meiji restoration and in the fall of the Shogunate. Therefore, it must be stated that the Meiji restoration is in actuality the result of two important factors: the decay within Japan of her present feudal society, and the pressure applied by Western powers to bring an end to Tokugawa’s outdated regime. (Chung, TK 2007) Works cited Meiji Period (1868-1912) â€Å"History† Japanguide.com (2002) Retrieved on February 25, 2008 from http://www.japan-guide.com/e/e2130.html â€Å"The Meiji Restoration† History Text (n.d) Retrieved on February 25, 2008 from http://cla.calpoly.edu/~mriedlsp/History315/MeijiText.html â€Å"Meiji Restoration† Wikipedia (2008) Retrieved on February 25, 2008 from http://en.wikipedia.org/wiki/Meiji_Restoration Chung, TK â€Å"The Meiji Restoration, Background† The corner of the world (2007) Retrieved on February 25, 2008 from http://www.thecorner.org/hist/japan/meiji1.htm          How to cite Meiji Restoration, Essay examples

Tanishq Competition Analysis free essay sample

Tanishq has established itself as the most desirable and trustworthy jewelry brand in India. The product portfolio includes jewellery for everyday wear and for occasions, in 22-carat gold, diamonds and precious gemstones. Tanishq grew by 57 per cent to Rs. 2,028 crore during financial year 2008 on the back of retail expansion and improvement in per-store growth. There is an immense scope for further growth as Tanishq comprises a small share of the overall Rs 70,000-crore Indian jewellery market i. e. 2. 89%. But in the organized retailing it has a whopping 40% market share. Among the branded jewellery players in the Indian market, Tanishq is considered to be a trendsetter. Accordingly, the companys ad campaigns emphasised the purity aspect of all Tanishq ornaments. In November 2002, Tanishq introduced a new collection of jewellery called Lightweights. The collection featured neckwear, earrings, bangles, rings and chains in 22 karat gold with prices starting at Rs 1,100. Tanishq focused not only on urban markets, but small town markets as well. We will write a custom essay sample on Tanishq Competition Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Carbons focus had always been to move jewellery from the vault to the dressing table and bring the selling of jewellery out of heavily guarded jewellery stores. This was achieved by persuading a few lifestyle stores to add branded jewellery to their vast array of products. Besides selling from lifestyle stores, Carbon also sold its products as gift items over the internet. Diamond was the preferred precious stone, but other colored stones were also used. Comprising items of everyday use, (rings, chains, bracelets, ear studs, tie-pins and cuff links) Carbon items were an impulse purchases. While the cost of traditional jewellery was negotiable, the cost of Carbon items was fixed and nationally uniform. GILI Gili was launched in 1994, targeting mainly the youth who wanted to celebrate Valentines day. Gili distributed its jewellery priced between Rs. 500 and Rs. 40,000 through lifestyle and department stores across the country to increase accessibility among its target segment, the 15 to 30 age group. The companys products were also made available through a mail-order catalogue. All Gili products came with a guarantee of diamond and gold quality. In 2000, Gili launched its diamond heart collection targeted at teenagers and priced between Rs 500 and Rs. 2500. The collection was promoted at college campuses with banners, pamphlets and a few advertisements targeted at teens. Gili soon realized that just pushing its product was not enough; it also had to customize its products for special occasions. Following this, it launched a Diamond Heart Collection specially designed for Valentines Day. Gili also made special promotional offers during festive seasons like Christmas and Diwali. Tanishq Competition Analysis free essay sample Tanishq has established itself as the most desirable and trustworthy jewelry brand in India. The product portfolio includes jewellery for everyday wear and for occasions, in 22-carat gold, diamonds and precious gemstones. Tanishq grew by 57 per cent to Rs. 2,028 crore during financial year 2008 on the back of retail expansion and improvement in per-store growth. There is an immense scope for further growth as Tanishq comprises a small share of the overall Rs 70,000-crore Indian jewellery market i. e. 2. 89%. But in the organized retailing it has a whopping 40% market share. Among the branded jewellery players in the Indian market, Tanishq is considered to be a trendsetter. GILI: In 1994, Gili Jewellery was established as a distinct brand by Gitanjali Jewels. Gili offered a wide range of 18-carat plain gold and diamond-studded jewellery, designed for the contemporary Indian woman. Mumbai-based Tribhovandas Bhimji Zaveri (TBZ), opened its new concept store Trendsmith in Mumbai in December 2001. We will write a custom essay sample on Tanishq Competition Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Encouraged by the response towards its first store, the Zaveris planned to take Trendsmith (India) Pvt. Ltd. all over the nation by opening as many as 100 stores by 2010. CARBON: In early 1991, the Bangalore based Peakok Jewellery Pvt. Ltd. , was incorporated. In 1996, a new brand of 18-carat gold-based jewellery called Carbon was launched. Tanishq worked hard on a two-pronged brand-building strategy: cultivate trust by educating customers about the unethical practices in the business and change the perception of jewellery as a high-priced purchase. Tanishqs strategy was to create differentiation and build trust. According to Kurian, the first part of the strategy was to provide a point of differentiation in a highly commoditized category which is the whole point of branding. The second part of the strategy was to project Tanishq as an unimpeachable mark of trust. One way to create differentiation was through design. Tanishqs USP was the purity of its gold. Accordingly, the companys ad campaigns emphasised the purity aspect of all Tanishq ornaments. In November 2002, Tanishq introduced a new collection of jewellery called Lightweights. The collection featured neckwear, earrings, bangles, rings and chains in 22 karat gold with prices starting at Rs 1,100. Tanishq focused not only on urban markets, but small town markets as well. CARBON Carbons focus had always been to move jewellery from the vault to the dressing table and bring the selling of jewellery out of heavily guarded jewellery stores. This was achieved by persuading a few lifestyle stores to add branded jewellery to their vast array of products. Besides selling from lifestyle stores, Carbon also sold its products as gift items over the internet. Diamond was the preferred precious stone, but other colored stones were also used. Comprising items of everyday use, (rings, chains, bracelets, ear studs, tie-pins and cuff links) Carbon items were an impulse purchases. While the cost of traditional jewellery was negotiable, the cost of Carbon items was fixed and nationally uniform. GILI Gili was launched in 1994, targeting mainly the youth who wanted to celebrate Valentines day. Gili distributed its jewellery priced between Rs. 500 and Rs. 40,000 through lifestyle and department stores across the country to increase accessibility among its target segment, the 15 to 30 age group. The companys products were also made available through a mail-order catalogue. All Gili products came with a guarantee of diamond and gold quality. In 2000, Gili launched its diamond heart collection targeted at teenagers and priced between Rs 500 and Rs. 2500. The collection was promoted at college campuses with banners, pamphlets and a few advertisements targeted at teens. Gili soon realized that just pushing its product was not enough; it also had to customize its products for special occasions. Following this, it launched a Diamond Heart Collection specially designed for Valentines Day. Gili also made special promotional offers during festive seasons like Christmas and Diwali. Trendsmith specialized in premium, exclusive and modern looking jewellery distinct from TBZs traditional designs. The brands USP was that every piece of jewellery was exclusive and unique. There were different collections for babies, teenagers and weddings. According to Samrat Zaveri, Managing Director, Trendsmith is a store for those with little time and big pockets. Trendsmith laid emphasis on affordable, fashionable jewellery. It changed its collection every season. Trendsmith also had a design studio where customers could design their own jewellery. The company advertised in womens fashion and lifestyle magazines since the readers of such magazines formed 80 percent of its clientele.