Tanishq Competition Analysis free essay sample

Tanishq has established itself as the most desirable and trustworthy jewelry brand in India. The product portfolio includes jewellery for everyday wear and for occasions, in 22-carat gold, diamonds and precious gemstones. Tanishq grew by 57 per cent to Rs. 2,028 crore during financial year 2008 on the back of retail expansion and improvement in per-store growth. There is an immense scope for further growth as Tanishq comprises a small share of the overall Rs 70,000-crore Indian jewellery market i. e. 2. 89%. But in the organized retailing it has a whopping 40% market share. Among the branded jewellery players in the Indian market, Tanishq is considered to be a trendsetter. Accordingly, the companys ad campaigns emphasised the purity aspect of all Tanishq ornaments. In November 2002, Tanishq introduced a new collection of jewellery called Lightweights. The collection featured neckwear, earrings, bangles, rings and chains in 22 karat gold with prices starting at Rs 1,100. Tanishq focused not only on urban markets, but small town markets as well. We will write a custom essay sample on Tanishq Competition Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Carbons focus had always been to move jewellery from the vault to the dressing table and bring the selling of jewellery out of heavily guarded jewellery stores. This was achieved by persuading a few lifestyle stores to add branded jewellery to their vast array of products. Besides selling from lifestyle stores, Carbon also sold its products as gift items over the internet. Diamond was the preferred precious stone, but other colored stones were also used. Comprising items of everyday use, (rings, chains, bracelets, ear studs, tie-pins and cuff links) Carbon items were an impulse purchases. While the cost of traditional jewellery was negotiable, the cost of Carbon items was fixed and nationally uniform. GILI Gili was launched in 1994, targeting mainly the youth who wanted to celebrate Valentines day. Gili distributed its jewellery priced between Rs. 500 and Rs. 40,000 through lifestyle and department stores across the country to increase accessibility among its target segment, the 15 to 30 age group. The companys products were also made available through a mail-order catalogue. All Gili products came with a guarantee of diamond and gold quality. In 2000, Gili launched its diamond heart collection targeted at teenagers and priced between Rs 500 and Rs. 2500. The collection was promoted at college campuses with banners, pamphlets and a few advertisements targeted at teens. Gili soon realized that just pushing its product was not enough; it also had to customize its products for special occasions. Following this, it launched a Diamond Heart Collection specially designed for Valentines Day. Gili also made special promotional offers during festive seasons like Christmas and Diwali. Tanishq Competition Analysis free essay sample Tanishq has established itself as the most desirable and trustworthy jewelry brand in India. The product portfolio includes jewellery for everyday wear and for occasions, in 22-carat gold, diamonds and precious gemstones. Tanishq grew by 57 per cent to Rs. 2,028 crore during financial year 2008 on the back of retail expansion and improvement in per-store growth. There is an immense scope for further growth as Tanishq comprises a small share of the overall Rs 70,000-crore Indian jewellery market i. e. 2. 89%. But in the organized retailing it has a whopping 40% market share. Among the branded jewellery players in the Indian market, Tanishq is considered to be a trendsetter. GILI: In 1994, Gili Jewellery was established as a distinct brand by Gitanjali Jewels. Gili offered a wide range of 18-carat plain gold and diamond-studded jewellery, designed for the contemporary Indian woman. Mumbai-based Tribhovandas Bhimji Zaveri (TBZ), opened its new concept store Trendsmith in Mumbai in December 2001. We will write a custom essay sample on Tanishq Competition Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Encouraged by the response towards its first store, the Zaveris planned to take Trendsmith (India) Pvt. Ltd. all over the nation by opening as many as 100 stores by 2010. CARBON: In early 1991, the Bangalore based Peakok Jewellery Pvt. Ltd. , was incorporated. In 1996, a new brand of 18-carat gold-based jewellery called Carbon was launched. Tanishq worked hard on a two-pronged brand-building strategy: cultivate trust by educating customers about the unethical practices in the business and change the perception of jewellery as a high-priced purchase. Tanishqs strategy was to create differentiation and build trust. According to Kurian, the first part of the strategy was to provide a point of differentiation in a highly commoditized category which is the whole point of branding. The second part of the strategy was to project Tanishq as an unimpeachable mark of trust. One way to create differentiation was through design. Tanishqs USP was the purity of its gold. Accordingly, the companys ad campaigns emphasised the purity aspect of all Tanishq ornaments. In November 2002, Tanishq introduced a new collection of jewellery called Lightweights. The collection featured neckwear, earrings, bangles, rings and chains in 22 karat gold with prices starting at Rs 1,100. Tanishq focused not only on urban markets, but small town markets as well. CARBON Carbons focus had always been to move jewellery from the vault to the dressing table and bring the selling of jewellery out of heavily guarded jewellery stores. This was achieved by persuading a few lifestyle stores to add branded jewellery to their vast array of products. Besides selling from lifestyle stores, Carbon also sold its products as gift items over the internet. Diamond was the preferred precious stone, but other colored stones were also used. Comprising items of everyday use, (rings, chains, bracelets, ear studs, tie-pins and cuff links) Carbon items were an impulse purchases. While the cost of traditional jewellery was negotiable, the cost of Carbon items was fixed and nationally uniform. GILI Gili was launched in 1994, targeting mainly the youth who wanted to celebrate Valentines day. Gili distributed its jewellery priced between Rs. 500 and Rs. 40,000 through lifestyle and department stores across the country to increase accessibility among its target segment, the 15 to 30 age group. The companys products were also made available through a mail-order catalogue. All Gili products came with a guarantee of diamond and gold quality. In 2000, Gili launched its diamond heart collection targeted at teenagers and priced between Rs 500 and Rs. 2500. The collection was promoted at college campuses with banners, pamphlets and a few advertisements targeted at teens. Gili soon realized that just pushing its product was not enough; it also had to customize its products for special occasions. Following this, it launched a Diamond Heart Collection specially designed for Valentines Day. Gili also made special promotional offers during festive seasons like Christmas and Diwali. Trendsmith specialized in premium, exclusive and modern looking jewellery distinct from TBZs traditional designs. The brands USP was that every piece of jewellery was exclusive and unique. There were different collections for babies, teenagers and weddings. According to Samrat Zaveri, Managing Director, Trendsmith is a store for those with little time and big pockets. Trendsmith laid emphasis on affordable, fashionable jewellery. It changed its collection every season. Trendsmith also had a design studio where customers could design their own jewellery. The company advertised in womens fashion and lifestyle magazines since the readers of such magazines formed 80 percent of its clientele.

Taxi Driver Analysis essays

Taxi Driver Analysis essays One of the greatest artistic films of all time is none other than Martin Scorseses Taxi Driver. The film is less a realistic drama than it is a turmoil of the unconscious. The events depicted in the film could not haven take place in our modern world. Scorsese shows us a Hell on Earth environment, and by taking us out of our world of conventions; the film depicts a seemingly all too real depiction of the human mind, and the potential of its limits. The main aspect of the film captivating story is its exquisite development of the character, Travis Bickle. This man represents every man in his loneliness and potential for violence. His inner psyche is in no way real, but rather a nightmare. By constantly reinforcing the dreamlike nature of the story, the director makes it seem that we are floating in Bickles mind, and everything we see we realize is not the way it really is, but the way he sees it. The narratology of this film makes it no less a documentary of the human mind than it is a story. When we look at the movie from this perspective, we can see that the Bickle is very much like us. He is frightened by what he does not understand. He is alienated by a seemingly cold society that rejects his attempts at intimacy. Perhaps we have all not been alienated in this way, but surely all of us have felt alone and sometimes afraid. At certain times we agree to him as a sophisticated idealist, while other times we portray him as a ps ycho. The story makes his inner mentality all too realistically believable. Robert De Niro magnificently portrays his character right down to the core, intensifying the oh so shockingly real personality of Travis Bickle. He has exploited every aspect of his character and from his on screen performance; he has embodied himself into Bickles delirium. De Niro even went as far as actually getting a taxi driving license, to get a sense of what the ...

All About Snow Fleas, a Wingless Insect

All About Snow Fleas, a Wingless Insect For the bug enthusiasts among us, its a happy day when we find snow fleas. At the end of a long, cold, nearly bug-free winter, we feel lucky to find a mass of tiny arthropods hopping about in the melting snow. Snow fleas are actually not  fleas  at all, but a kind of  springtail. Because theyre tiny and tend to jump, they remind people of fleas and thus were given this inaccurate name. What Do Snow Fleas Look Like? From even a short distance away, snow fleas look like bits of dirt or pepper on the surface of the snow. They catch peoples attention because they have a habit of jumping. At times, snow fleas gather in such large numbers they make the snow look black or blue. They tend to aggregate on the surface of the snow around the trunks of trees. Take a closer look, however, and youll find that snow fleas look similar to other springtails. Theyre quite small, reaching only 2-3 millimeters in length. The springtails we find flinging themselves across the snow are usually blue in color. In North America, the snow fleas were likely to find belong to the genus  Hypogastrura. Why and How Do Snow Fleas Jump? Snow fleas are wingless insects, incapable of flying. They move by walking and jumping. But unlike other famous jumping arthropods like  grasshoppers  or  jumping spiders, snow fleas dont use their legs to jump. Snow fleas catapult themselves into the air by releasing a spring-like mechanism called a  furcula, a sort of tail thats folded underneath its body - thus the name springtail. When the furcula releases, the snow flea is launched several inches in the air, a considerable distance for such a tiny bug. Its an effective way to flee potential predators quickly, although they have no way to steer. Why Do Snow Fleas Gather on the Snow? Snow fleas live in the soil and leaf litter, even in the winter months, where they munch away on decaying vegetation and other organic matter. Springtails are actually quite common and abundant, but theyre so tiny that they tend to blend in and go unnoticed. Remarkably, snow fleas dont freeze in the winter thanks to a special kind of protein in their bodies. This protein is rich in  glycine, an  amino acid, which enables the protein to bind to ice crystals and keep them from growing. It works much like the antifreeze we put in our cars. The antifreeze protein allows snow fleas to remain alive and active even in subzero temperatures. On warm and sunny winter days, particularly as we get closer to spring, snow fleas make their way up through the snow, perhaps in search of food. As they gather in numbers on the white surface, flinging themselves from place to place, they attract our attention. How Do I Get Rid of Snow Fleas? Why would you want to get rid of snow fleas? Theyre perfectly harmless. They dont bite, they cant make you sick, and they wont hurt your plants. In fact, they help improve your soil by breaking down organic material. Leave them be. Once the snow melts and spring arrives, youll forget theyre even there - unless you like bugs, in which case you may find yourself searching for them in the soil. Sources: Springtails, by Whitney Cranshaw, Colorado State University.Springtails and Snowfleas, Insect Diagnostic Laboratory, Cornell University.Snow fleas: helpful winter critters, by Katie Kline, Ecological Society of America, January 28, 2011.Structural Modeling of Snow Flea Antifreeze Protein, by Feng-Hsu Lin, Laurie A. Graham,  Robert L. Campbell, and Peter L. Davies,  Biophysical Journal, March 1, 2007.Snow fleas are conspicuous but harmless, by Jeff Hahn, University of Minnesota Extension, March 26, 2014.

Evaluating Capital Investment Project Essay Example | Topics and Well Written Essays - 500 words

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Marketing assignment Example | Topics and Well Written Essays - 1500 words

Marketing - Assignment Example for this car therefore needs to target the middle class in the society, as they are the people most concerned about the environment and prices of fuel (Becker, 2010). To reach this target group, the advertisement for the hybrid cars needs to be in television at prime times. The middle class are working people and are not available to watch television during the days. However, most of them are keen followers of the evening news. Placing the advertisement at such a time is there fore likely to catch their attention. The middle class are also keen followers of sports in the weekend. In the United States, the follow American football and baseball, in Europe, the most popular sport is football. Therefore, it would be productive to advertise the car during sports or by sponsoring team kits such that a popular team plays in labeled kits (for instance Juventus is a big soccer club in Europe and play in kits marked ‘jeep’) (Becker, 2010). Such advertisements may work wonders, as the audience is relaxed when watching the game and more likely to notice the advert (Becker, 2010). Inclusion of impressive statistics about the car is also helpful as the target group is interested in a car that offers them comfort as well as power on the road. This target group is also knowledgeable and is bound to know the limitations of a ‘green car’. These limitations include short refueling mileage (electric cars should recharge after between 100 and 160 miles) (Fort Bend Toyota in Richmond, par 3). This distance is too small a hybrid car covers more distance, more than 300 miles. Inclusion of this kind of information in the adverts is likely to persuade potential buyers with reservations about the refueling mileage to change their minds. The advertisements should also show the amount of money that the user would save on fuel by using the hybrid cars. The main advantages of use of television and sports endorsements are a wide area of coverage as well as the discounts related to

Injustice and the Importance of Being a Man in A Lesson Before Dying Es

Injustice and the Importance of Being a Man in A Lesson Before Dying      Ã‚  Ã‚  Ã‚     Justitia, the goddess of justice, is portrayed with a blindfold holding scales and a sword, but she, in applying her scales and sword, has never been colorblind in the U. S. 1[1] Ernest J. Gaines accuses the legal injustice against the black population through an innocent convict, Jefferson's death in A Lesson Before Dying.   However, Gaines penetrates the fact that the legal injustice is rather a result than a cause.   Behind the unfair legal system, a huge matrix of the cultural injustice, which always already presumes the colored people as criminals, does exist.   Gaines, thus, puts more stress on Jefferson's transformation from a "hog" to a man.   Unbinding himself from the humiliating self-notion, a cultural construction in a white ruling society, and establishing his own humanity, Jefferson exemplifies the potentiality of black empowerment against the prevalent racial injustices.2[2]      Gaines's insight and craftsmanship, which channel the legal injustice into the cultural frame, make the novel an outstanding masterpiece of the century.   First, Jefferson's case provides a great example of the injustice in the American legal system in the antebellum society.   Since "white" America did not count the black population as her citizens, the law was totally on the dominant white people's side.3[3]   Jefferson's trial is just an official gesture or ritual.   No matter what happens during the trial, Jefferson is doomed to death.   The legal system operates just as a means of vengeance.   If a white man is killed, a black man has to die for him.   One of the most striking things about Jefferson's trial is the fact that, even before the conviction, every... ...n justice.   Grant's criticism against the decision making process of the date illuminates the hypocrisy of America as a Christian country.   Nevertheless, Jefferson is described as a Christ-like figure.   On Gaines's skepticism about Christianity, see Critical Reflections on the Fiction of Ernest J. Gaines, David C. Estes ed. (Athens, GA: University of Georgia P, 1994), 77-84 and 257-59.     Ã‚  Ã‚  Ã‚   6[6]   Herman Beavers, Wrestling Angels into Song: The Fictions of Ernest J. Gaines and James Alan McPherson (Philadelphia: University of Pennsylvania P, 1995), 174.   Ã‚  Ã‚  Ã‚   7[7] On the relation between the "white" law and cultural discourse that justifies the racism within legal system, Grant says, "They play by the rules their forefathers created hundreds of years ago.   Their forefathers said that we're only three-fifths human - and they believe it to this day" (192).   

Home Is the Place Where Heart Lives

The first meaning is that where you live, that is where your heart is. You physically may be away from home however your heart is in the place that you live. You wish you were there because it gives you peace and joy and comfort to be there. Consider this verse: Philippians 3:20 For our conversation is in heaven; from whence also we look for the Saviour, the Lord Jesus Christ: I believe that real followers of Christ can relate when I say that I would much rather be in heaven than here on earth. When you learn about the love of Jesus and compare it to the lusts of this world, one seeks to be with Jesus more than anything.The Bible does a great job of describing our future home in the Book of Revelation in Chapter 22. My heart is there right now. I wish to be there rather than down here. Where we love is home – home that our feet may leave, but not our hearts. -Oliver Wendell Holmes Most people don’t understand the concept of a ‘home’. For some, it’s j ust a building with a roof and four walls surrounding us. But on behalf of my regard I find it as a place where the soul lives, the memories get created and the real upbringing from the darkness to enlightment of life begins. Home sweet home is always there deep inside the heart of every living individual.Having one’s home is an old dream, as old as this universe is. Home is a place where basic, emotional, psychological and social needs of every individual member are fulfilled; a place for family living, where every individual enjoys the happiness, feels comfortable, gets maximum relaxation, passes on family traditions and customs from one generation to the other and can keep their treasure safely . Home is ranked as a man's paradise. It is a place in which human beings enjoy the happiness, love and affection, comfort, entertainment and indulge in various activities they like.It’s not built with just the bricks and stones but with the love and affection which it indulg es within itself. The greatest example is the Taj Mahal. It’s famous and immortal in human minds only because of the great love of Shah Jahan for Mumtaz. Hence that mansion belonged not only to him but also to his soul. House is a place where our feelings and thoughts get a peace of mind and security. AS we grow up the relationship bondage wit house increases gradually and it too becomes a part of our life†¦ Even for some it is the only memento and remembrance of their father, mother and ancestors.Hence they treat it as God. According to Hindus, the most sacred place is the place where our essence stays i. e. home. We start dreaming in this place, our inspiration gets its wings in this wonderful creation. But most important the sense of being our own is bent here. In simple sentence I l title its need as-the house shelters day-dreaming, the house protects the dreamer, and the house allows one to dream in peace. â€Å"Charity begins at home, but should not end there. â⠂¬ Ã‚   Thomas Fuller One learns his charity, morality, and ethics of life in this house.